Wednesday Breakout Sessions:

Session I | Session II | Session III

Thursday Breakout Sessions:

Session IV | Session V

Breakout Sessions

Wednesday, November 14

Breakout Sessions I: 8:30 - 9:45 a.m.

Are You Running Your Organization or is it Running You?
Track: Evaluation or Programming
If you are the leader of an organization and you want to see it consistently run better and more effectively deliver on its mission, join this session. Even the most successful leaders occasionally find running their organizations more challenging than they expected. Many leaders regularly grapple with one or more of the following challenges: lack of control over time or the organization; people don’t listen, understand, or follow through; funding is too low; growth is okay, but they just can’t seem to break through to the next level; and too many offers of quick fixes that don't solve the problem. If these problems seem familiar, you’re not alone. It doesn’t have to be that way. In this dynamic presentation, the speaker will introduce you to EOS and will arm you with a set of simple tools you and your leadership team can use to get better results.
Daniel Moshe, EOS professional implementer, Strong in Six

Beyond Diversity, Culture & Inclusion: Alternative Frameworks for Nonprofits
Track: Equity and Community Engagement
The public and nonprofit sectors have increasingly acknowledged some differences between staff and the clients they serve. They have responded to this heightened awareness of difference by invoking language focused on diversity, culture and inclusion. How does a focus on diversity, culture and inclusion actually benefit groups who disproportionately experience poverty and participate in public and nonprofit programs? And how does this focus benefit groups who disproportionately staff, manage and fund such programs? How might participant groups benefit from alternative frameworks that nonprofits and funders can implement to broaden interventions to consider structural dynamics within public and nonprofit institutions? This session is intended for those whose experience and understanding of inequity and whose hunger for racial and economic justice has not been sated by discourses of diversity, culture and inclusion. We will explore three alternative frameworks for understanding and addressing persistent disparities, disproportionalities and systemic inequity.
Vidhya Shanker, senior research associate and Maryan Gaafaa, research & evaluation intern, Rainbow Research

Branding God: How One Nonprofit’s Mission Created a Unique Branding Challenge
Track: Marketing, Communications or Technology
Ever feel like branding and marketing are impossible for your organization because of your complex mission? You're not alone. Explore the messiness of branding in nonprofit organizations with United Theological Seminary as they discuss budgetary constraints, theological divides, and the pressure of branding God in a polarized world. You'll leave the session with a simple template that you can use to create brand guidelines for your organization, access to free, online design tools, and tips on how to address branding for nonprofit's with complex missions.
Amee McDonald, vice president of marketing, Kyle Roberts, vice president of academic affairs and academic dean, and Phil Romine, director of admissions, United Theological Seminary

Making Your Metrics Dance: Connecting Numbers to Narrative
Track: Evaluation or Programming
It’s time we take our organization’s stories to the next level. Your board members, funders and community authorizers are placing great demands on your organization to prove if your theory of change is having an impact. Whereas measurement dashboards and scorecards have become commonplace nonprofit management tools, there is a disconnect between what we measure and how we build a cogent and compelling narrative about our results. The goal of this workshop, ideal for both the communicator and program leader, is to provide you with a set of tools and approaches that will help you position your metrics and express an evolving story that broadens and deepens your relationship with board members, partners, donors and community advocates.
Carlo Cuesta, managing partner, Creation In Common, LLC

Planning Our Tomorrow by Reflecting on Our Yesterdays
Track: Leadership and Governance
Have you ever reflected on why your job, team and organization are structured and running the way they are? As an organization, have you considered how the community, state or country has changed around you over time and how those changes have influenced your organization? In this session, panelists will present how considering and discussing an organization’s history through multiple contexts can help organizations prepare for strategic discussions and planning. In 2017, the Women’s Health Center of Duluth worked with Aurora Consulting to revise foundational statements and draft their three-year strategic plan. The staff and board collectively produced this work after first deeply discussing the history of the organization, the community and the state and how those many layers of changes, activity and events shaped their path towards service and advocacy for their community. Participants will leave better understanding how and why an historical scan might support their planning processes.
Sarah Cohn, principal consultant, Aurora Consulting; Laurie Casey, executive director, Women's Health Center of Duluth; and Maria Isley, regional network manager, Minnesota Public Radio

Tax Changes and Charitable Giving
Track: Fundraising
The Tax Cuts and Jobs Act (the Act), which began implementation in 2018, brings the most significant overhaul of America’s tax system in decades. While simplification was a broadly stated goal of the reform, tax-exempt organizations are targeted with several changes that may lead to additional reporting requirements and involve implementing changes to existing practices to maintain compliance. One of the Act’s major modifications that impacts tax-exempt organizations includes reforms to the rules for identifying and calculating unrelated business income (UBI). We will provide insight into the numerous direct changes to tax-exempt entity taxation and highlight ways that these changes may impact your organization and its donors. We’ll spend considerable time interpreting and translating the direct tax implications to the leadership responsibilities of nonprofit staff and boards.
Heidi Neff Christianson, shareholder and chair, Corporate and Transactional Services, Nilan Johnson Lewis and Jon Pratt, executive director, Minnesota Council of Nonprofits

The Courage to Lead: Self-Leadership and Better Relationships
Track: Leadership and Governance
Whether you’re a seasoned professional or just beginning your career, managing yourself is usually the key to better relationships and powerful impact. Fear or frustration, or even occasional dips in confidence, can hold you—or the people in your organization—back from doing the best work possible. That’s why developing the capacity to choose courage and connection, as opposed to spinning in overwhelm or overdrive, is essential for people working to make a difference. And there’s a ripple effect. When you show up with courage and develop better relationships, you pave the way for others to do the same. In this experiential workshop, you’ll learn a simple set of tools you can immediately use to feel less stressed and more connected, and to create cleaner, clearer relationships. You’ll leave feeling more resilient and effective as you do your work to the world.
Karen Olson, founder, The Courage Agency and editor-in-chief, Public Art Review

Transformative Listening: Translating Community Ideas into Action
Track: Equity and Community Engagement
Many of our organizations are committed to engaging communities to help direct our work. However, we are often not fully prepared to hear and operationalize the feedback we receive from community. We will share our learnings from facilitating and harvesting community ideas through steering committees, community conversations, coalitions, and focus groups. We will highlight common pitfalls and share effective strategies for listening to community and translating their ideas, shared in the language of their experience, into language that can be digested and successfully implemented in our organizations and systems.
Kirsten Johnson, director of community engagement and systems change, Wilder Center for Communities and Sindy Morales Garcia, program associate, Wilder Center for Communities

Breakout Sessions II: 10:15 - 11:30 a.m.

Board Governance Best Practices: Marathon or Sprint?
Track: Leadership and Governance
Successful board governance is critical to achieving the mission and strategic goals of an organization. Adopting governance best practices – whether it be fundraising, finance or nominations – can be challenging for executive leadership. Many busy board members come to meetings with numerous professional and personal commitments that make board engagement challenging. The key to keeping board members engaged lies in providing manageable and continuous education for board leadership as well as the executive director. We’ll share how one organization has improved board engagement, changed board culture and adopted best practices around board governance. This highly interactive workshop will provide real life examples from an experienced C.E.O. and consultant. Attendees will participate in table-top case studies.
Jesse Bethke Gomez, executive director, Metropolitan Center for Independent Living; Kim Hunwardsen, tax partner, Eide Bailly LLP; and Renae Oswald-Anderson, partner, Strategic Consulting & Coaching

Collaboration: What Makes It Work?
Track: Equity and Community Engagement
To address the issues faced by our communities to effectively carry out their missions, nonprofit organizations must collaborate, and they must do so in the context of an increasingly complex world. How we collaborate has changed – and who we collaborate with has changed as well. Today, nearly every collaboration involves some degree of working across difference. Bringing together diverse people, organizations or sectors in a way that will foster collaborative success requires a unique set of skills. In response to this, Wilder published the 3rd Edition of our book Collaboration: What Makes It Work? This session will ground you in the research-based factors that support successful collaboration, including two new factors. In addition, we will share the practitioner wisdom to complement the research – adding a “how-to” perspective to help you put the success factors to work.
Kirsten M. Johnson, director of community engagement & systems change, Wilder Center for Communities and Paul W. Mattessich, executive director, Wilder Research

From Striving to Thriving: Leading an Agile Organization
Track: Leadership and Governance
We are living in times of increasing complexity and rapid change. Nonprofits are wrestling with uncertain futures and shifting landscapes, and there is always more to do than time and resources available. Long-range, enduring strategy is still critical, but traditional planning approaches that attempt to predict and control the future are becoming less and less useful. Through a transparent look at the agile transformation of Minnesota Independent School Forum, participants will learn how this mature nonprofit fundamentally changed its approach to strategy and execution in order to meet the emerging needs of its members. Participants will walk away with examples and tools to adapt agile strategy practices in their organization and support more effective collaboration and transparency between leaders, staff, board and stakeholders.
Tim Benz, president, Minnesota Independent School Forum and Brandi Olson, founder and chief change artist, The Olson Group

Generating Monthly Donors Without Breaking the Bank
Track: Fundraising
If you are considering a monthly giving program, or if you’re looking to grow your current program further, this interactive session is for you! Did you know that the typical monthly donor gives $288 a year? And that last year 40% of all online revenue came from monthly donors? You will learn the steps involved to generate monthly donors, cultivate them and bring them to higher levels. Participants will understand who monthly donors are and will recognize the tremendous impact on sustainable and unrestricted revenue by converting small donors to give monthly. You'll come away with real life examples and case studies on asking donors to join your monthly donor program by using tools and media you already have in place. Join us to learn what’s involved in growing your number of monthly donors so you can ensure they'll provide sustainable revenue for many years to come.
Erica Waasdorp, president, A Direct Solution

Jugaad: An Innovative Program for Emerging Minority Leaders
Track: Leadership and Governance
“Jugaad” is a colloquial Hindi/Punjabi word synonymous with the English word innovation. In reality, Jugaad means much more. It is a unique way of thinking and acting in response to challenges. The Jugaad Leadership Program equips participants with the knowledge, skill sets, and resources to effectively lead change at the grassroots level. The aim of the program is to serve underrepresented members of Central Minnesota. Jugaad has created a positive and safe environment for emerging community leaders and established leaders to foster ongoing relationships and commuity engagement. Since its inception, Jugaad has produced a pool of graduates who have become highly skilled professionals, ready for leadership roles in the community and in the workforce. Join this session to hear from members of the Jugaad team as they share lessons learned and ideas for moving forward with grassroots community building.
Eunice Adjei, administrator, Create CommUNITY St. Cloud and Sangeeta Jha, professor, St. Cloud Technical and Community College

Navigating Through Change
Track: Finance, Operations and HR
Change is unavoidable and can be exciting and daunting at the same time. As nonprofits, we are constantly navigating through change, so options to create greater sustainability and longevity are always being identified. In this session, explore tools – such as strategic frameworks, scenario planning and strategic financial planning – as you prepare to navigate through change in the current volatile nonprofit environment.
Kate Barr, president and C.E.O., Propel Nonprofits

Navigating Your Nonprofit’s Traditional and Nontraditional Benefits in a Competitive Market
Track: Finance, Operations and HR
As you manage through funding cuts and an increasingly competitive job market, what options have you explored that would add value to your benefit plan without adding cost to your organization? Do you have a strategy for attracting, retaining, and engaging your top talent? In this session, you will learn how you can improve outcomes through effective traditional and nontraditional benefit programs. Through case studies and analysis, we will present solutions for both small and large nonprofit organizations. You will also hear the latest update regarding MCN’s efforts to provide a new health insurance benefit option for nonprofit member employers and the creation of BenefitsMN, a health benefits trust.
Jack Duffy, consultant, nonprofit practice leader and Phil Bushnell, managing director, religious & nonprofit practice and area executive vice president, Gallagher

Social Justice, Equity, and Understanding your Impact
Track: Evaluation or Programming
We’ll continue the conversation started on this issue at MCN’s 2017 Annual Conference. There’s been a lot of activity around social justice and equity in the past few years, especially right here in Minnesota. Join this session to learn about trends and resources on the intersection of equity, who controls data and information, and who gets to determine involvement in communities and policies. We will engage the group through an interactive discussion on how we all can uncover, diagnose and work toward equity. We will share strategies we’ve used to measure work on complex issues, including social movements and campaigns. As a group, we will consider questions such as: what have we learned so far, how do we measure success, what’s working, and where do we see the heightened attention to social justice and equity taking us next?
Irina Barrera, research director, Youthprise; Karla Benson Rutten, founder and C.E.O., Benson Rutten Innovations LLC; Rebecca Stewart, chief practice officer and Claire Stoscheck, senior consultant, The Improve Group

Using Digital Media to Cultivate and Collect
Track: Marketing, Communications or Technology
How do you keep the momentum going throughout the year when it comes to fundraising, special events or sponsor cultivation? This session will provide real case study examples in how to use digital marketing strategies (social media, blogs, paid digital ads, etc.) in addition to grassroots research and traditional follow-up to build a well-rounded marketing program for nonprofits that bring in dollars.
Melissa Harrison, C.E.O., Allee Creative

Breakout Sessions III: 1:15 - 2:30 p.m.

Creating Healthy, Respectful Workplaces and Preventing Sexual Harassment
Track: Equity and Community Engagement
One of the most powerful and tangible ways to create a more just and equitable society is by creating more just and equitable places for us all to work. Sexual and other forms of harassment and inappropriate behaviors have been pervasive problems for American workplaces for decades. The advent of the "Me Too" movement presents a great opportunity for achieving real, lasting change. In this workshop, participants will consider and learn about new legal and public health approaches for creating healthier, more productive workplaces overall, as well as revising policies and procedures to more clearly define, prevent and effectively address sexual and other forms of workplace harassment. This workshop is based on the premise that workplace harassment is largely preventable and eradicable, much like smoking in the workplace.
Donald Gault, founder, Building Peaceful Community and Veena A. Iyer, shareholder, attorney at law, Nilan Johnson Lewis PA

Donor-Centric or Mission-Centric? Finding a Way Forward
Track: Fundraising
As donors and institutional funders become more sophisticated, they are also asking more of the organizations they support. While the passion is real and often deeply felt, there are more and more demands by donors and less and less support for the overall work of the organization. Come share and learn from your peers - this lively discussion will explore ways that your fellow nonprofits are aligning donor requests to their communities’ needs.
Rachel Garaghty, development manager, ServeMinnesota; Paul Vliem, gifts officer, Beacon Interfaith Housing Collaborative; Lori-Anne Williams, major gifts officer, Catholic Charities of St. Paul and Minneapolis

Engaging Employees and Engaging Their Talent
Track: Finance, Operations and HR
The vitality of our nonprofit community relies on people. Recruiting, developing and retaining those people is a growing challenge. Unfortunately, nearly 2/3 of nonprofit organizations have no formal recruiting strategy or budget, and 3/4 of those organizations have no engagement strategy. With staffing needs expected to rise, those organizations that will thrive must learn to invest smartly and creatively in their people. Through exploring trends, delving into the methodologies employed by two learning and development experts, and sharing resources with peers, participants will walk away with staff engagement and retention tools and strategies to implement within their organizations.
Brian Garshelis, executive director, New Sector Alliance and Jo Schaeffer, senior consultant, The Arbinger Institute

FASB Reimagined: Revolutionizing Compliance
Track:Finance, Operations and HR
Now that FASB has issued new accounting standards that we nonprofits need to live by, let’s explore how to make them work for us. Join this session to dig into some of the changes in FASB – such as functional expenses, liquidity, revenue/contributions with or without donor restrictions and revenue recognition for contracts. We’ll push back on FASB a little and explore how to adopt the new standards in innovative ways. We’ll learn how to comply while at the same time ensuring that our nonprofit financials tell our mission story fully.
Curtis Klotz, vice president of finance & chief financial officer, Propel Nonprofits

How to Host Tough Conversations
Track:Equity and Community Engagement
Sometimes our most meaningful conversations are the toughest ones to start, or finish. Or be in the same room for. But by avoiding conflict, we miss out on the innovation and collaboration that come from seeing those tough conversations through. In World Café, participants gain insight from sharing and hearing differing perspectives on tough topics in a relaxed, guided process of conversation rounds. Whether you’re new to World Café, or already a practitioner, join us for a fun experiential learning workshop where you’ll discover how to: 1) Plan for, invite people to, and prepare participants for a World Café meeting; 2) Host a World Café; and 3) Organize and share back with participants the harvest of their work.
Elise Chambers, program director and Laurie Whipple, operations director, Conflict Resolution Center

Mission Creep or Mission Leap?
Track: Evaluation or Programming
Nonprofit leaders are interested in the best possible outcomes for the people they serve. This drive can often lead to evaluating new ways of delivering services, or delivering new services to help insure success. Concerned about mission creep? Hear about a case study and 3 practical guidelines for evaluating new opportunities on the horizon.
Marit Aaseng, career success specialist and Jillian Hiscock, senior manager of College and Career Success, Genesys Works Twin Cities

Purpose: Refining Your Why for a Better What
Track: Leadership and Governance
As nonprofit leaders, we all work with purpose and intent – yet find ourselves in moments that drain our energy and cause us to question our investment of ourselves in our work. Although it may not be possible to avoid these pitfalls as we forge ahead, we can limit the impact they have on our work and our being. The Shannon Leadership Institute is grounded in the belief that when leaders have clarity of purpose, passion and values, they can invest themselves most effectively for the benefit of their work, their lives and our communities. In this workshop, Shannon Leadership Institute facilitators will demonstrate how refining your personal why impacts how you do your work so we can have a better what. We will focus on identifying, refining and describing your personal why through individual reflection and crowdsourcing exercises.
Victoria Ford, leadership programs developer and Paul Robinson, senior program consultant, Wilder Center for Communities; and Damon Shoholm, director of leadership programs, Amherst H. Wilder Foundation

Sabbatical 101: How to Create a Career Break Without Breaking Your Career
Track: Leadership and Governance
Many of us dream of taking an extended period off of work to refresh or refocus. Whether through paid time-off or through an independent career break, a sabbatical is possible! Join this session to hear about ways to take a break from your career without breaking your career. During this session, you’ll hear from one presenter who quit his job and took a year off from paid employment. Meanwhile, the other presenter took advantage of a sabbatical offered through his employer. A sabbatical can be scary and fun and weird and awesome. Your only regret about taking a sabbatical may be not doing it sooner. Join this session to learn how it could be possible to take the leap.
Joel Luedtke, program director, The Jay and Rose Phillips Family Foundation of Minnesota and Jon Slock, director of finance & accounting, Appetite for Change

Three-Tiered Approach to Storytelling to Enhance Programming
Track: Marketing, Communications or Technology
Telling impactful stories through short form media encourages participants to develop personal connections within the program, their community and fellow participants. SciGirls, a Twin Cities Public Television (TPT) produced television series, uses a three-tiered approach to storytelling to enhance programming and maximize community outreach for youth and families. The three-tiered approach has varying costs from professionally produced two to three minute videos to social media stories that include low cost media produced by TPT and/or participants to free platforms with no production, such as Flipgrid. The presenters from TPT will explain their experiences with their programming partners, processes on what media to use and when, and the impact once the project was completed. They will also share the outcomes of the research project that is analyzing Flipgrid usage and how it affects participant experience.
Katie Hessen, STEM content & outreach specialist, Kristin Pederson, director, STEM Project Development and Communication, and Gina Reis, producer, SciGirls, Twin Cities Public Television, Inc.

Thursday, November 15

Breakout Sessions IV: 7:45 - 8:45 a.m.

Annual Reports in an Age of Social Media
Track: Marketing, Communications or Technology
This session will look at how to design an annual report that is dynamic, informative and an effective fundraising tool. We will look at how annual reporting has changed over the years. And we’ll explore the tools you can use today to spread your annual report’s message across a variety of outlets including Facebook, Instagram, Twitter, websites and print. Turn your annual report from a coffee table book into a dynamic and vital communication tool.
Jennifer Baker, communications coordinator, Scott Carver Dakota Community Action Partnership

BenefitsMN: Group Health Insurance Benefit Options for Nonprofits
Track: Track: Finance, Operations and HR
The Minnesota Council of Nonprofits recently formed a 501[c][9] Voluntary Employee Beneficiary Association (VEBA) called BenefitsMN. This new health benefits trust is authorized to work with insurance brokers, health insurance carriers, and other benefits services. As an Association Health Plan, BenefitsMN combines the insurance purchasing power of nonprofits across Minnesota. By joining together, employers may reduce administrative costs through economies of scale, strengthen their bargaining position to obtain more favorable deals, and offer a wider array of insurance options to their employees. Join this session to hear updates, ask questions, and learn about the next steps toward providing insurance coverage for Minnesota's nonprofit workforce.
Jack Duffy, consultant, Gallagher; Nonoko Sato, associate director, Minnesota Council of Nonprofits; and Margie Siegel, team lead, Association Health Plan

Culturally Responsive Leadership
Track: Leadership and Governance
Organizations who wish to develop equitable policies and practices are developed, sustained and led by culturally responsive leaders – individuals who pause to reflect how their actions, decisions and leadership impact others. Participants will engage in reflection, dialogue and listening to develop skills in critical self-reflection regarding race and culture and to deepen their cultural responsiveness as leaders.
Kitty Gogins, principal, Kitty Gogins Strategic Planning Services; Jean Lubke, executive director, Paula O'Loughlin, program manager, and Regina Seabrook, program manager, Equity Alliance MN

Authentic & Purposeful Leadership for New Leaders
Track: Leadership and Governance
Leadership training is essential to the success of every organization, but not always a resource for every new leader to participate in. This session will guide new leaders to understand how they can use self-awareness, authenticity and purpose to inspire others, drive performance and achieve success.
Tina Thompson, consultant, Tina Thompson Consulting

Continuous Improvement: Enhancing Your Organization's Process
Track: Leadership and Governance
As customers’ needs change, technology advances, and goals adjust, your organization needs to look at ways to improve process and procedure, while resolving ongoing problems. Learn some effective tools and resources that will help you be more successful in reaching your goals. This session offers discussion, application and direction in ongoing improvement that keeps you moving forward.
Rachel Kraemer, C.E.O., Change Group International

Innovation in Community Engagement
Track: Equity and Community Engagement
Are you ready to open new possibilities for volunteer engagement at your organization? One of the best places for an organization to innovate is in volunteer engagement where the change is fast paced in who is volunteering and what volunteers have to offer. This session will start with three vignettes of nonprofits that had success innovating in volunteer engagement. The session will turn to game mode where your small group will take the challenge of creatively applying the talents of what today’s volunteers offer to a typical nonprofit scenario with the aim of sparking mental agility in looking at volunteer resources in new ways. In the process, you will learn the top strategies for creating innovation in applying the changing wealth of talents the new volunteer workforce presents to the mission of your organization.
Karmit Bulman, executive director and Polly Roach, program manager, Minnesota Association for Volunteer Administration

Making Money Off Your Mission: Is it Ethical?
Track: Fundraising
Social entrepreneurship is a reality for nonprofits today. But is it ethical? Come join this session to wrestle with this ethical dilemma. The presenters will walk you through how they developed an earned income stream with their successful Fearless program. Together we will debate the merits and pitfalls of social ventures. You’ll leave this workshop with theories and a strong point of view (or maybe more questions) to bring back to your organization before making the leap to make money.
Ellen Walthour, executive director and Suzanne Oh, director, Fearless, The BrandLab

Minnesota’s Response to Youth Victims of Labor Trafficking
Track: Equity and Community Engagement
Labor trafficking occurs throughout Minnesota, and many agencies and organizations have been increasing their understanding and responses to this crime and human rights violation. In 2018, The Advocates for Human Rights and the Minnesota Department of Health published a protocol on Minnesota’s response to youth victims of labor trafficking. The protocol covers many of the sectors that interact with victims of labor trafficking – housing and emergency shelter, homeless and runaway youth services, legal services, victim advocates, health care providers and more. This presentation will: describe labor trafficking (i.e., definitions, dynamics, risk factors, and identification); identify ways that Minnesota is responding to labor trafficking; introduce participants to the protocol through interactive case studies; and discuss ways that participants can improve multi-jurisdictional responses to labor trafficking.
Amanda Colegrove, Safe Harbor expansion coordinator, Minnesota Department of Health and Madeline Lohman, senior researcher, The Advocates for Human Rights

What Every Leader Should Know About Human Resources
Track: Finance, Operations and HR
Small and medium size nonprofit organizations typically don’t have the resources for a robust HR department, and many don’t have an HR professional on their team at all. Despite our size or resources, it is still important to develop and implement human resource strategies and philosophies as the foundation to create a strong employee-focused culture. In this session, we will explore many of the strategic components that a human resources perspective offers and how to integrate these components into a smaller organization. We will also look at the operational side of HR and the importance of ensuring that your organization is also covering the everyday tactical and compliance side of human resources.
Arlene Vernon, president, HRx, Inc.

Breakout Sessions V: 11 a.m. - 12:15 p.m.

10 Tips for a Smooth Web Redesign Process
Track: Marketing, Communications or Technology
Totally overwhelmed by the idea of your impending website redesign? We get it. A website redo is a lot of work, but we promise it doesn’t have to be painful! Join us for 10 tips and insights that make for a smooth redesign process. You’ll learn how to plan for a new site, whether to build your own site or hire a developer, factors to consider when choosing a developer, project management tips, and how to keep costs down. You will walk away with a tips cheat sheet and to-do list.
Madeline Graham, co-founder & web developer and Josh LaBau, co-founder & web developer, Significant Digits

Board Governance: 20 Best Practices for Nonprofit Boards
Track: Leadership and Governance
Nonprofit boards can become high functioning systems that effectively support and lead the organization. In this session we will discuss board responsibilities, responsibilities of individual board members and ways to improve nonprofit board operations. As we present these governance best practices, we will give examples of issues some nonprofit boards may face as well as provide tools that boards can use (dashboards, etc.) to monitor various responsibilities.
Melinda Conness, director of finance & administration, Minnesota Zoo Foundation and Nicki Donlon, partner, Baker Tilly

Building an Evidence Base for Your Program
Track: Evaluation or Programming
As more and more programs move toward evidence-based (EB) models, it is useful for practitioners to understand how evidence is created and what goes into knowledge making. Some funders encourage evidence-based practices or promising practices where appropriate for clients served. And some funders allow grantees to develop and implement strategies or practices based on their own knowledge, research and experience of what works within specific population groups or communities. Through a case study, participants during this training will learn how practices become considered EB. They will also be introduced to a model for documenting what is called practice-based evidence (PBE) from within a community.
Kara Beckman, senior evaluator, Prevention Research Center; Misty Blue, research associate and Vidhya Shanker, senior research associate, Rainbow Research

Dealing with the White Supremacy in Us
Track: Equity and Community Engagement
Come join us for an interactive workshop as we explore the ways that white supremacy is harming us and the work that we do. During our time together, we will reflect on how the dominant culture shows up in us (White Folks and People of Color) and will be given tools and strategies to stop the cycle. This workshop will use the collective wisdom in the room to foster new ideas and think about what is possible when we all do our internal work.
Donte Curtis, owner, Catch Your Dream Consulting/Coaching

Digital Dominance: Successful Storytelling in Days of Distraction
Track: Marketing, Communications or Technology
With busy schedules, increasing digital distraction, and overwhelming amounts of “stuff” on everyone’s plate, grabbing the attention of donors is harder than ever. The art of storytelling is becoming increasingly important and rarer than a freshly cut t-bone. Savvy nonprofit professionals focused on fundraising, brand awareness, and supporter interaction are wise to explore the power of Facebook, LinkedIn, and Twitter ads. With a variety of targeting options, previously unimaginable amounts of user data, and the ability to strategically interact with potential donors & organization advocates, paid social marketing is a powerful storytelling tool worth testing. Join Dan as he demonstrates the capabilities, data, and strategy behind modern social success. From getting in front of the right target with sequenced messaging to gaining valuable user insight and calculating return on investment, Dan will highlight tools and techniques today to implement tonight!
Dan Gardeen, owner, Adnomadic

People Matter! Designing a Strategic Staff Structure
Track: Leadership and Governance
Who's job is that? Is that the right person for the job? Who is actually in charge? What are my co-workers working on anyway? If these are questions you're asking yourself, this session is for you. The positions we create and the way we structure them have everything to do with how much success we have in achieving our mission. Successful nonprofits have the right people in the right seats. They know that people matter, and they invest time, effort and resources in structuring their team in a strategic way to achieve maximum results. This session will help nonprofits be more strategic in their staff structure, including their leadership roles. We will present simple strategies for staff organization, role clarity and accountability using a self-assessment process. Participants will have an opportunity to think through their own organizational staff structure and how they would apply the strategies to their own contexts.
Kara Bixby, evaluation director, WithInsight; Sarah Koschinska, senior director of resident services, Project for Pride in Living; and Stefan Van Voorst, executive director, One2One

Taking a Victim-Centered Approach to Sexual Harassment
Track: Equity and Community Engagement
Reports of sexual harassment and inappropriate behavior in the workplace permeate today’s news in every industry, including the nonprofit sector. This issue has a profound effect on individuals and organizations. Organizations often take a “protect the agency” defensive position, without providing sufficient respect and care for the employee experiencing the harassment. During this session, MNCASA, a national leader in providing resources for sexual assault programs, partners with HR experts from Roo Solutions to help leaders understand both employer and victim-centered perspectives on sexual harassment prevention, the investigatory process and resolution. Effective prevention requires a safe work environment which includes clear policies and openness to exploring and resolving difficult issues. To conduct an effective investigation, leaders need to understand what harassment is, how to recognize it and how to respond effectively to workplace complaints. We will cover the anatomy of an investigation from both a traditional and victim-centered approach.
Kelly Rietow, principal, Roo Solutions LLC and Teri Walker McLaughlin, executive director, Minnesota Coalition Against Sexual Assault

Wellness as Work Culture: Putting Theory into Practice
Track: Finance, Operations and HR
Workers in our sector are overburdened with long work hours, little rest and constant stress. Many of us tolerate this because we care about the work and understand that our lives, families, and communities’ futures are at stake. We also know that wellness practices are especially necessary for those with a direct personal stake in our work to build equity. At Nexus Community Partners, however, we believe that our passion and dedication to the work should be valued and balanced with time to take care of ourselves. Because of this, we have integrated an innovative wellness plan into our organization which includes a wellness stipend, paid wellness hours and group wellness activities, in addition to centering wellness in all organizational structures and decision-making. Come learn why prioritizing wellness is important for advancing your outcomes and how you can integrate wellness into your culture.
Vina Kay, executive director, Voices for Racial Justice; Repa Mekha, president and C.E.O. and Felicia Ring, director of finance and HR, Nexus Community Partners

What Just Happened? Moving Forward from the 2018 Election
Track: Public Policy and Advocacy
Join us for a conversation discussing the what, so what, now what of the 2018 election. With the election behind us, let’s gather together to understand what just happened and what’s next for nonprofit and government partnership in this new environment.
Rebecca Lucero, public policy director, Minnesota Council of Nonprofits